Who isn't tired of the cold and anxious for the sprint time? Michigan winters can often a lot of great winter activities but the truth is that many of us spend a lot of time indoors, inside of our homes. If buyers happen to be home shopping this time of the year they may be looking for lifestyle sparks of warmth and life. Can they see themselves hunkered up in this home, waiting for the cold to pass, or maybe even spending time outside and then coming home.
Warming up inside is a necessity for Michigan home buyers.
Keying in to what potential home buyers are looking for is half the battle in home sales. This is why we employ lifestyle selling techniques. After researching the demographic that is most likely to purchase the home, it is a lot easier to get your finger on the pulse of what they want.
Once we've narrowed down what a buyer probably wants, we set the stage. Furniture, artwork, and accessories fill in the spaces to create a warm, and inviting space.
Unstaged homes tend to be cold and unwelcoming. They are also usually not particularly memorable. Buyers take approximately 12 - 15 minutes to tour a home and they'll often visit 6 or more homes in an average day of house hunting. Your home will need to stand out and be memorable. If the home is garish with purple walls, taste specific choices like wallpaper, or anything unappealing, they'll remember your home, but not in a good way. If it is neutral and move-in ready, but empty, then it may simply fade into the back ground.
Buyers respond well to a professionally staged home. They are more easily able to see themselves living in the home. It has moved from a house to a home. It is now warm and inviting. It is well defined and easy to imagine life.